I’ve been watching the ads focused on me for the past year. They are pretty desperate because I’m not a big shopper. For a while, the algorithm thought I was a naturopath and pummeled me with offers to increase my clientele, boost my credentials and so on. I searched hair loss for a friend at least two years ago and they still think I’m losing my hair. Cheap nasty clothes are dragged in front of my jaundiced eye twenty times a day. The occasional offer for lessons in Dressage, coming from a search at least five years ago when I considered the sport for a nanosecond. I replaced some of my ancient makeup last summer, and now Sephora thinks I’m mad for the stuff. I am not. Nasty home design from Wayfair. One search on J. Crew subjects me to months of ads.
Lots of intermittent fasting and Paleo ads, Fantasy City Builder games which is weird because I never play games. Mejuri, because I bought Christmas gifts there, heavy equipment ads because I support the oil patch. Various grooming gadgets lead me to suspect I’m overboarding on the self-care.
If this is what’s scaring people about tracking, I think we can stand down. Unless of course you are planning revolution or have a porn addiction. In which case, Math knows and is trying to figure out how to monetize it.
BTW, Epagogix believes it has cracked film financial outcome using an algorithm which nails how much any movie will make. Netflix too uses an algorithm to program its offerings. Equally, there is an algorithm which tells potential publishers whether a novel will be a commercial success. Maybe that’s why popular culture, which has led since the Sixties is now the tawdry, sloppy, virtue-signaling beast under ceaseless attack.